1:Customers Demand Transparency in Standards
There is more skepticism among consumers for greenwashed marketing and undefinable terms like toxin-free and chemical-free. They want to see real transparency from brands, not just marketing buzzwords.
2:Brands Need To Have Their Own Perspective
While looking to the standards of clean beauty retailers like Credo is a great place for new brands to start, brands also need to have a strong perspective on the ingredients they use so they can clearly educate and build trust with their customers.
3:Clean Now Means More Than Ingredients
An overwhelming majority of young shoppers look for brands that are planet-friendly and demand sustainable and ethical products. Clean beauty isn’t just about safe ingredients, but also ethical sourcing, sustainable packaging, and eco-friendly manufacturing practices.
4:Retailers Want to See Brand Values On Packaging
Customers are looking for a brand’s standards online and doing more research before they buy. The more information they can get from the package in the store.
Thanks to everyone who joined us for our Clean Beauty Webinar with a few of the industry’s clean beauty thought-leaders. Didn’t make it live? Watch the recorded video below
Not sure how your products stack up against a retailer’s clean standards? Check out Landing’s Clean PreCheck Tool, available to all premium subscribers, to cross-check your ingredients against clean retailer requirements.