Klairs came to Landing to help assist in marketing efforts to support their product sales at Ulta. They came with two different campaigns: one for a celebration of their one-millionth sale of their Freshly Juiced Vitamin C Drop and a second for their new product launches at Ulta.
For the Freshly Juiced Vitamin C Drop celebration, Landing put together custom influencer mailers in celebration of the milestone and partnered with three macro influencers to create content around the news. The strategy was developed to amplify brand awareness around Klairs’ top selling SKU and solidify product credibility. For the new product launch campaign, Landing created custom self-care boxes for influencers to promote around the holiday season.
The Freshly Juiced Vitamin C Drop sold out at Ulta within three days of the campaign launch and saw an increase in overall sales for two consecutive weeks following. For the new product launches Ulta, the brand experienced a 25% immediate increase in weekly sales, exceeding that retailer’s sale goals for Klairs, with an over 40% increase in sales for three consecutive months following the campaign.
Find out more about how Landing can support your brand.