Examining the past, present and future of the industry’s fast-growing segment
Since the early 2000s, clean beauty has taken the industry by storm: launching thousands of new brands from relative anonymity to superstardom. But as we look back on the last two decades of category growth, the clean beauty movement is experiencing a sea change.
As the American beauty consumer grapples with misleading marketing, environmental anxieties and still present product safety concerns, clean beauty brands and retailers are being challenged to keep up with shifts in consumer thinking around what clean really means.
Download this report to discover:
- Challenges and pushback to existing clean beauty narratives
- How clean beauty messaging must shift as consumer interests change
- New standards for measuring brand ethics
- What retailers are looking for in the next era of clean beauty