So you want to build a community on social media? Start with these easy tips to craft a strong strategy and get new organic followers.
General Best Practices
- Authenticity Above All: Choose personality over polish
- Community > Everything: Engage with your champions to build connection
- Reach Out: Engage with other similar pages to prompt dialogue and interest
- Seek Engagement: Use the interactive features on Stories to ask your community what they’re interested in seeing
- Prioritize Video: Mix traditional static posts with video posts to satisfy the algorithm
- Fewer, Better Hashtags: Be creative with hashtags and pick 6-8 relevant ones
YouTube
- Think Short: Create YouTube shorts (videos under 60 seconds) to maximize your footage
- Be Consistent: Growth will be slow in the beginning, but will take off with regular posting
- Make it Custom: Customize your thumbnails and add a watermark to protect your content
TikTok
- Post Regularly: TikTok rewards consistency above all
- Act On Comments: Use user comments as new video prompts
- Utilize the Playlist Feature: Help users find older, but still relevant, content