We asked 110 beauty advisors from 52 Ulta and JCPenney Beauty locations what customers ask for most when they come into the store. Here’s what they said:

38 beauty advisors said that customers come in looking for products from influencer brands.

36 beauty advisors said that customers come in looking for viral products from TikTok or other social media platforms.

24 beauty advisors said that customers come in looking for products sold at competing retailers.

12 beauty advisors said that customers come in looking for products with specific ingredients to target specific concerns.

Our new training app gives brands a direct connection to beauty advisors, giving you exclusive access to insights from the sales floor.

To learn how BeautyFluent can help you boost your influence with beauty advisors and grow your retail sales, get in touch at brands@landingintl.com.