Author name: Peter C

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What to Pitch: October

New Product Pitch Now we are fully into Spring promotional planning. This is another key season for new product launches. Marketing Program Retailers like Dermstore open their marketing opportunities calendar for the following year in October. Ulta is taking submissions for their Spring 21 Days of Beauty.

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What to Pitch: August

New Product Pitch Large retailers like Target are taking submissions for February launches which can focus on Spring themes, Valentine’s Day or Awards season. Beauty retailers are starting their Spring Market season to determine what they will launch in February and March. Marketing Program Target and big box retailers are taking submissions for November and …

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What to Pitch: July

Marketing Program By July, Ulta is moving into post-Holiday planning with their biggest skincare event of the year – Love Your Skin Event that takes place in January. They also are sourcing for their Skinfactuation promotional and store inclusion opportunities.

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What to Pitch: June

  New Product Pitch Large retailers like Target are taking submissions for December launches for sidecaps and minis. Generally, Target sources products six months in advance and promotional opportunities three months in advance. So in June, they are reviewing Q3 promotions and advertising. Marketing Program You should have your holiday marketing pitches ready for most …

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News Roundups 2 1

Landing Featured in Retail Customer Experience

JCPenney teams up with tech partner for beauty experience JCPenney is working with B2B technology platform provider Landing International to develop a beauty experience the retailer is calling JCPenney Beauty. The experience will launch this month in-store and online and was driven by customer demand, according to a press release, and aims to illustrate diversity …

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News Roundups 8

Landing Featured in GCI

JCPenney Beauty Brands & Locations Announced JCPenney Beauty has unveiled more than 170 brands that will be available beginning October 15, 2021, online at jcp.com and in select locations beginning mid-October. There are rollouts planned across all remaining stores by 2023. JCPenney Beauty is partnering with Landing Internat­ional, a B2B technology platform that unlocks retail efficiencies for indie and …

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News Roundups 7

Landing Featured in happi

Landing International Partners with JCPenney To Create New Beauty Retail Concept Landing International, the B2B technology platform that unlocks retail efficiencies for indie and minority-owned beauty brands, is partnering with JCPenney on its new beauty retail experience: JCPenney Beauty. This month, JCPenney will launch a new in-store and online shopping platform for the mass market, masstige, and prestige cosmetics. …

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News Roundups 6

Landing Featured in Beauty Matter

    JCPENNEY REENVISIONS BEAUTY POST-SEPHORA, AND IT’S DIVERSE Beauty brands, especially BIPOC-founded brands, are enthusiastic about the new JCPenney Beauty. The retailer announced last Thursday more of the details of its new strategy and brand assortment that doubles down on brands for a diverse audience. Those familiar with JCPenney’s efforts said diversity is mission …

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