Inside the Allure store where anyone can be a beauty influencer Glossy | 13 July 2021 While, traditionally, beauty stores are merchandised by brand or, in some more recent cases, category (i.e., cleanser, moisturizer, etc.), the Allure store is organized by headlines, displayed above the products, and meant to mock those in magazines. Some have …
Beiersdorf x Tmall Partnership to Co-incubate Chinese Startups GCI | 17 June 2021 Beiersdorf has signed a partnership agreement with China’s largest B2C platform, Tmall from the Alibaba Group, to co-incubate Chinese startups. Tmall also recently established a rapid fragrance development partnership for the Chinese market with Givaudan. Beiersdorf is expanding its NX NIVEA Accelerator …
Estée Lauder Companies officially owns the majority of The Ordinary’s Deciem Cosmetic Business | 19 May 2021 Estée Lauder Companies (ELC) has increased its ownership of the skin care brand developer Deciem. The New York-based industry giant first invested in the maker of The Ordinary in 2017 and announced the gradual takeover of Deciem in …
E.L.F. Cosmetics Is the First Beauty Brand to Launched a Branded Channel on Twitch Allure | 7 May 2021 If you love first-person shooters, digital world-building, and virtual role-play just as much as you do lipstick, blush, and mascara, we have good news for you: E.L.F. Cosmetics is about to become the first brand to …
Naomi Osaka Is Launching Her Own Skincare Line That’s Going To Change The Face Of Beauty Buzzfeed | 29 April 2021 The reigning champion of the U.S Open and the Australian Open is launching a skincare line that’s specifically designed for people of color, per Business of Fashion. And the best part about her line, …
Skincare has replaced foundation and lipsticks in place of the continued mask policies across the country. The summer skincare trends have emphasized incorporating hydrating ingredients to our lineups with a focus on vitamin C, niacinamide, glycerin, and our favorite, propolis. Propolis’s growth in popularity is for a good reason. Propolis will fight mascne before it …
Handcrafted Skincare And Body Care Brand Kmoni Cosmetics Picks Up Momentum At Retail Following Black Lives Matter protests last summer, many retailers focused on supporting BIPOC-led brands in ways they had never done before. Established in 2017 by Monica Robinson, the botanical beauty brand Kmoni Cosmetics found itself suddenly garnering interest from retailers, two of which—Kohl’s and …
Consumers are exceedingly interested in cannabis beauty, but don’t understand it, according to a new report. Based on a year-over-year analysis of Google data, the report issued by machine intelligence platform Spate and Landing International, which connects emerging beauty brands to retailers, reveals cannabis beauty searches have skyrocketed 89.1% to 1.5 million monthly. The volume is so …
Korean Skincare to Hit Ulta Beauty Ulta Beauty wants to show its customers that K-beauty is about more than just kitsch. This week, the beauty emporium is launching the Ulta K-beauty collection, with a selection of 25 products from six K-beauty brands hitting 300 high-volume Ulta Beautydoors and ulta.com by March 6. Each line is a leading Indie skin-care brand …
What The Top Celebrity MUAs Are Looking For This Winter Season Nothing can stop Awards Season 2021, not even COVID-19. With the new norm of virtual red carpets, celebrities still need to look camera-ready. Last season, our agency team was hard at work, holding 1:1 appointments, digitally and safely in-person, for celebrity makeup artists at …
