A beauty products B2B marketplace launches an online sales-training tool Landing International, a B2B online marketplace for the beauty products industry, developed the online training tool to help brands and retailers teach sales professionals the best ways to win over customers and sell more products. Landing International, a B2B marketplace for the beauty products industry, …
How subscription beauty boxes are approaching sustainability Glossy | 23 April 2021 On Friday, Birchbox introduced new sustainability goals alongside a new private label brand called Re.fil, which at launch consists of a refillable universal balm for $12 (the refill is $8). Though the number of sample units produced annually is uncertain, NPD reports that …
K-Beauty Brand Knours Hits Refresh To Hone Its Focus On The Hot Hormonal Skincare Category Beauty Independent | 2 April 2021 Knours’ blog and social media will serve as education hubs for the brand. Every month on the blog it will address an umbrella topic in-depth that will speak to a particular demographic of women …
The Ordinary cozies up to Ulta Beauty Glossy | 19 March 2021 After launching its 36-shade makeup concealer collection via its direct channels in January, The Ordinary has decided to exclusively work with Ulta Beauty to carry its entire makeup range moving forward. The product collection will launch first on Ulta.com on March 21 before …
Why sunscreen brand Habit is going all in on TikTok Glossy | 4 March 2021 Young brands are continuing to invest in TikTok. As the video sharing app builds out its e-commerce capabilities, startups are finding it to be a friendlier alternative to traditional social feeds like Instagram and Facebook. One recent example is sunscreen …
GLOW RECIPE WILL NO LONGER USE TERMS LIKE ‘PORELESS’ AND ‘FLAWLESS’ Nylon | 21 February 2021 Conversations surrounding skincare often come with certain descriptors. In a continued quest to improve the overall appearance of one’s skin, it’s become commonplace to see terms like “poreless” or “flawless” used as a means of highlighting a product’s capabilities …
Peach & Lily reverses its educational marketing strategy Glossy | 4 February 2021 K-beauty brand Peach & Lily is taking a new approach to its educational marketing, as it attempts to inverse the typical product launch strategy. Instead of announcing a new product and spending the following weeks explaining to customers why they need or …
Hims, the telehealth startup, saw its shares slip in their trading debut — and that’s fine with its CEO Tech Crunch | 21 January 2021 There are a number of core differences between us and public and private players. First is our real focus on diversifying our offerings. With our focus on sexual health, dermatology, …
Will ‘luxury’ beauty retail exist in 2021? Glossy | 4 January 2021 While some luxury brands see the current value of a larger swath of consumers via marketplaces and essential doors, others are standing firm on their tight retail footprint to maintain positioning. In other words, convenience doesn’t necessarily mean luxury to them. Biologique Recherche, …
A legal challenge for Amazon, and boom times for TikTok: Modern Retail’s top trends for 2021 Modern Retail | 24 December 2021 A huge boost to DTC… but will it last? Anna Hensel, startups editors: “We wrote a few stories in 2019 predicting that 2020 would be the year that a lot of these direct-to-consumer …
