Hanskin approached Landing International in 2018 to refine their brand identity for a U.S. audience. While the brand was well-known in its home market in Korea, it did not have key differentiators needed to make it appealing to American beauty buyers. Landing saw an opportunity to use the brand’s heritage as the inventors of BB …
Kmoni, that small business, natural ingredient bath and body brand was looking to launch into retail. With no retailer partners at the time, Kmoni pitched its Island Vibez Body Polish to participate in Landing’s monthly buyer box series. Landing included the brand in its Black Owned Box that highlighted the best among Black owned, emerging …
The clean beauty, eco-friendly K-Beauty brand re:p already had some key retailers in the United States and was looking to break into larger, nationwide retail locations. re:p pitched its Organic Cotton Treatment Toning Pad for Landing’s monthly buyer box series. Landing included the brand’s product in its Global Ingredients monthly buyer box. The box highlighted …
Thailand based brand, Thann, was looking to expand its retail partners in the US. In 2019, Thann pitched its Nano Shisho Revitalizing Face Mask for participation in Landing’s upcoming buyer box. Landing included the brand’s product in its Global Ingredients monthly buyer box. The box highlighted innovative beauty essentials that contain the world’s most exotic …
In 2017, UNPA pitched their Bubi Bubi Lip exfoliating treatment for inclusion in Landing’s monthly buyer box. Landing included the product in our Color Play Buyer Box, a curated collection of color cosmetics and skincare products that enhance the look of makeup. As a result of Landing’s program and its follow-up initiatives with …
Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After assessing the brand’s products, Landing saw opportunities for Kitao to repackage in order to create an on-shelf presence that would appeal more to both retail buyers and beauty consumers. Landing developed a cost-effective solution to visibly revamp the products within the …
Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After reviewing the brand assets, Landing’s agency team saw an opportunity for Kitao to improve its brand messaging to better align with the discerning tastes of American beauty buyers. Landing’s strategy centered the brand around its signature matcha ingredient and how the ingredient …
Kitao was a new emerging skincare brand in the J-Beauty category in the US. Kitao was looking to hold influencer events to introduce the brand as a whole to the US market. Faced with the challenge of Covid-19, Landing was slated to come up with an influencer marketing event strategy that would effectively and authentically …
Klairs came to Landing to help assist in marketing efforts to support their product sales at Ulta. They came with two different campaigns: one for a celebration of their one-millionth sale of their Freshly Juiced Vitamin C Drop and a second for their new product launches at Ulta. For the Freshly Juiced Vitamin C Drop …
In 2017, Landing was approached by K-Beauty brand SKINRx LAB to develop a retail strategy for its American debut. The brand had a strong look and feel but lacked an understanding of where its products might fit in the saturated U.S market. Landing identified key retailer targets, refined SKINRx LAB’s brand and product messaging in …
