Black-Owned beauty brand, Kmoni, had recently launched at Kohls and ASOS with the assistance of Landing’s retail services. To support the brand’s first retail launches, Kmoni wanted to share the founder’s inspiring story and build brand awareness around the small batch-made, holistic skin and bath products. As an emerging, small business, Kmoni looked to Landing …
Emerging K-Beauty brand Hanskin approached Landing International in 2018 with the goal of expanding their distribution to the U.S. market. The brand’s existing SKUs, sold mainly in Korea and other Asian markets, lacked the consistency and messaging coherence expected by U.S. beauty retailers and Hanskin expressed a willingness to create product specifically to meet the …
Matcha-infused, J-Beauty brand, Kitao, newly launched into the US retail market and was looking for media coverage to increase retail sales and overall brand awareness. Although established in Japan, the brand lacked any recognition in the states. Kitao approached Landing to create a communications brand strategy that would communicate the products Japanese heritage techniques and …
Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After reviewing the brand assets, Landing’s agency team saw an opportunity for Kitao to improve its brand messaging to better align with the discerning tastes of American beauty buyers. Landing’s strategy centered the brand around its signature matcha ingredient and how the ingredient …
Starting in 2019, emerging skincare brand, Hanskin, sought out Landing to assist in building their social media presence and engagement. After seeing an increase in sales from organic influencer coverage, they realized the importance of influencer marketing in building overall brand equity and consumer reach across digital platforms. Landing was set with the task to …
Developing an Integrated Influencer Marketing Plan Read More »
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From a powerful serum created by a celeb dermatologist to a plant-based treatment for natural hair, this box features some of the best Black-owned indie beauty brands in North America. Flaunt Body Ingrown Hair Mask, $35 No more bumps! This bio-cellulose mask is infused with aloe, cucumber, chamomile and glycolic acid to soothe irritation and …
Hanskin’s hero skus received recognition alongside winning competitor brands in Allure, Well + Good, Byrdie, Marie Claire, Glamour, and more
