K-Beauty mask brand, Leaders Cosmetics, was an early leader in South Korea and the U.S. It touted nationwide distribution in Ulta but seeked expansion in its retail channels. In 2016, Landing was hired by Leaders to develop a retail strategy and help expand its retail footprint. First, Landing sought to establish differentiation from the countless mask …
Expanding into new influencer categories, the brand’s hero SKUS have seen almost an 100% increase in new-to-brand customers.
In 2016, COSRX was a little known brand in South Korea sold primarily in online channels. COSRX was interested in exploring retail and expanding into the U.S. market. Landing partnered with COSRX to establish its U.S. retail strategy and expansion. Initially, Landing targeted younger demographic retailers such as Urban Outfitters and influential single location retailers …
Working with our in-house retail team, we were able to amplify sales by focusing coverage on leveraging specific brand partners, retail activations, and COSRX’s internal market strategies.
With many Americans skipping salon services in favor of at-home treatments, 2020 was officially the year of self-care. These products deliver all the skin-pampering benefits customers deserve in easy-to-use formats. VT COSMETICS Progloss Capsule Mask, $33 This nourishing treatment mask revives dry, rough skin with the soothing power of gold, moisturizing honey, and resurfacing polyhydroxy acids. …
As health and wellness trends continue to grow, the beauty industry is taking note. The skin wellness buyer box features innovative skincare products packed with top wellness ingredients like CBD, vitamins, superfoods and more. SATURDAY SKIN Yuzu Vitamin C Sleep Mask, $29 This overnight jelly mask soothes, refines uneven texture, and supports barrier function with …
Q&A: Sarah Chung, founder and CEO of Landing International, a B2B marketplace for the beauty products industry, will address how marketplaces are having a major impact on buying and selling at the Aug. 12 online event “Fast-Tracking B2B Ecommerce Sales & Expansion.” Pictured: The LandingInternational.com home page. As the founder and CEO of beauty industry …
Digital Commerce 360: Interview with Landing’s Founder Read More »
1:Customers Demand Transparency in Standards There is more skepticism among consumers for greenwashed marketing and undefinable terms like toxin-free and chemical-free. They want to see real transparency from brands, not just marketing buzzwords. 2:Brands Need To Have Their Own Perspective While looking to the standards of clean beauty retailers like Credo is a great place …
4 Important Insights from Our Clean Beauty Webinar Read More »
For over 50 years, Madeca Derma has innovated skincare grounded in nature and activated by science. As original pioneers of centella-based skincare, they continue their legacy today with time-honored natural ingredients and clinically validated technology to support skin repair. Microbiome Toner, $32 Ideal for dull and uneven skin, this age-defense probiotic toner relieves, soothes and …
Rejuvenate, relieve and revitalize overnight. These standout products are curated to help support a good night’s rest. Betoken Not This Month PMS Cream, $42.95 A nourishing blend of hemp and body-soothing botanicals, this targeted treatment cream helps relieve cramps and soreness that can keep you tossing and turning during your flow. HighOnLove Cannabis Body Butter, …
