The role of the beauty advisor in promoting brand awareness is often enormously undervalued throughout the beauty industry. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that these advisors are falling in love with your brand and sharing …
7 Tips For Increasing Beauty Advisor Product Knowledge Read More »
Thinking of devoting more of your marketing budget to influencers than retail training? You might want to think again. Landing International founder Sarah Chung sat down with BeautyMatter founder Kelly Kovack, Cos Bar CEO Oliver Garfield, BeautyStat co-founder Paul Wahlgren, and Rare Beauty Brands CEO Chris Hobson to discuss the critical importance of retail training …
Retail Experts’ Top Training Tips From Our BeautyMatter Webinar Read More »
Just two short years ago, economists and cosmetics industry experts wondered if COVID would be the final nail in retail’s coffin. Over 12,000 stores closed in 2020, on the heels of a similar downturn in 2019 that some labeled “The Retail Apocalypse.” But as we emerge from the darkest days of the pandemic, retail is …
Your products are finally available in retail stores: congratulations! But what happens next? Between drawing up marketing plans and managing the operational logistics of breaking into retail, many brands forget one critical piece: retail sales training. This essential educational initiative ensures that beauty advisors working in retail stores know your brand exists and understand how …
In the beauty industry, it pays to have people talking. For Landing International, the B2B technology company that provides web and mobile tools to beauty and wellness brands to connect with buyers and succeed at retail, retailer’s beauty advisors hold the key for brands to connect with a greater, more meaningful influencer base. These advisors are quite literally where the customer …
Landing International Pinpoints Beauty Advisors as the Next Class of Influencers Read More »
There’s no doubt that indie beauty startups often rely heavily on influencers to drive visibility. But once the brands earn coveted shelf space in beauty retailers, they may be neglecting one important “influencer”: the store associate. Currently in beta, the new BeautyFluent app by Landing International was launched at Ulta Beauty’s Field Leadership Conference last month. Its aim …
New BeautyFluent app cultivates beauty ‘influencers’ on retailer sales floors Read More »
Examining the past, present and future of the industry’s fast-growing segment Since the early 2000s, clean beauty has taken the industry by storm: launching thousands of new brands from relative anonymity to superstardom. But as we look back on the last two decades of category growth, the clean beauty movement is experiencing a sea change. As …
Has your buyer asked you about your training strategy yet? For decades, training has been considered one of the most tried-and-true ways to improve beauty retail sales and increase customer awareness. An entire B2B industry of consultants, sales advisors, and expert educators has popped up to help beauty brands reap the benefits from smart training …
Success Stories That Prove Training Really Works Read More »
Since we got our start in 2016, Landing has helped over 100 brands break into U.S. beauty retail. A resource for leading retailers like Ulta, Target, Dermstore and more, our platform helps brands connect with retail buyers and support sell-through once they’re in store. Today, some of the most exciting emerging brands that you see …
Four Brands That Reached Retail Success with Landing Read More »
Since it first hit the American beauty scene in the 1980s with just a few large brands, K-Beauty has experienced an enormous surge in the U.S. market–reaching a peak between 2013 and 2017 when Korean exports to the United States increased by 389%. Today, the K-Beauty landscape in the U.S. market is experiencing a …
