Since Landing launched in 2016, we’ve had a vision of using technology to level the retail playing field in the beauty industry. With this vision in our sights, we’ve spent the last two years developing some exciting updates to our platform and the way we do business with our brand partners. Here’s a sneak peek …
The Big Changes Coming Soon to Landing International Read More »
For the last ten years, DTC beauty brands have been winning hearts and dollars, securing ungated access to a loyal customer base without sacrificing precious margin to retail partners. During the COVID pandemic, these brands were able to weather the storm in large part thanks to their independence. But as we emerge from the pandemic, …
As a woman-led company, Landing’s mission has always been closely tied to creating more opportunities for women leaders in the beauty industry. A 2016 report by LedBetter, a research group that measures gender disparity, found that only 29% of board and executive positions in beauty are held by women. But as the indie beauty movement …
It’s that time of year again—Fast Company publishes its annual list of World’s Most Innovative Companies, and names the top companies in separate categories, including beauty. including the 10 most innovative beauty companies listed below. This year. Grove Collaborative is recognized as one of the 50 Most Innovative Companies of 2022 list for its sustainability …
Fast Company Names 10 Most Innovative Beauty Companies Read More »
We are thrilled to announce that Landing International has been named in Fast Company’s list of the World’s Most Innovative Companies of 2022 in the beauty category for our work in using technology to help brands launch and scale at retail and our commitment to change. “In 2022, the world’s idea of beauty is—wonderfully and …
While powerful but sensitizing ingredients like retinol and hydroquinone continue to dominate the anti-aging sector, wellness-focused formulas infused with healing botanicals are a growing trend–focusing less on turning back time and more on nurturing the skin’s natural beauty with every passing year. Blessed Moon Vita Eye Cream Kit, $37.00 Featuring 31 individual eye cream pods …
Since its inception, Landing has been committed to advancing inclusivity, diversity and ethical business in beauty and wellness. By championing brands committed to these values–both large and small–we hope to create a more positive future for our industry and the people who love beauty. As a minority and woman-owned business, these values have long been …
Why Diversity and Inclusivity Are Vital in Beauty Read More »
When your brand is available at thousands of retail locations across the nation, it can be hard to know what’s happening at the store level. That’s why it’s so important for brands to have a close connection to the sales associates that interact with customers every day. Here at Landing, we’re lucky to welcome two …
Four Things Sales Associates Want Brands to Know Read More »
It’s a new year, and with it, beauty brands and retailers are beginning to announce their most exciting new initiatives. As our industry’s fastest growing segment, clean beauty shows no signs of slowing down–instead, it’s shifting to reflect changes in consumer demand. Read on to discover four clean beauty trends to watch.
When faced with what has traditionally been a high-cost endeavor, many indie brands are left wondering: Is the expense of training really worth it? The answer is a resounding yes. Across the industry, brand founders and retailers alike have validated that smart training programs can make a huge difference in your retail sales. Here are …
Four Retail Experts on Why Training Is Essential Read More »
