Last month, we hosted a Galentine’s Day Event exclusively for beauty advisors in Downtown LA. It was an exciting opportunity for BAs across retail to come together and learn about brands like COSRX, Ardell Beauty, Tangle Teezer, and good light cosmetics. As always, the beauty advisors were eager to share their insights and enthusiasm …
3 Things We Learned From BeautyFluencers at Our Latest Event Read More »
We’re proud to announce a new addition to the BeautyFluent app: Clean Circle, an eco-friendly alternative to makeup remover wipes. About Clean Circle: As the first generation daughter of a seamstress with a firm understanding of the textile industry, Founder Lena Cho set out to build a brand focused on sustainability, transparent materials, and …
So you want to build a community on social media? Start with these easy tips to craft a strong strategy and get new organic followers. General Best Practices Authenticity Above All: Choose personality over polish Community > Everything: Engage with your champions to build connection Reach Out: Engage with other similar pages to prompt …
Since we launched BeautyFluent, we’ve gotten to know hundreds of beauty advisors in the BeautyFluent community. Every time we meet, we ask one key question: what can brands do differently to stand out at retail? Here are three pieces of advice beauty advisors have to offer to help you cut through the noise: 1) Add …
How do beauty advisors access BeautyFluent? BeautyFluent is available for free to download through the Apple App Store and Google Play. How do you assure that only Beauty Advisors have access to the app? At registration, beauty advisors must identify which retailer they work for and which location. This ensures that your training materials …
The role of the beauty advisor in promoting brand awareness is often enormously undervalued. By helping customers find beauty products they’ll love, beauty advisors are the mouthpiece for your brand in the retail environment. So how can you ensure that beauty advisors are falling in love with your brand and sharing that love with customers? …
7 Tips For Increasing Beauty Advisor Product Knowledge Read More »
Making your retail debut is a huge win for your beauty brand. But if the weeks go by and your in-store sales are lackluster, your time on shelf may be short-lived. With thousands of brands to choose from and and their job performance directly tied to sales numbers, retail buyers are incentivized to cycle out …
3 Reasons Why Consumers Aren’t Buying Your Product Read More »
Your products are finally available in retail stores: congratulations! But what happens next? Between drawing up marketing plans and managing the operational logistics of breaking into retail, many brands forget one critical piece: retail sales training. This essential educational initiative ensures that beauty advisors working in retail stores know your brand exists and understand how …
Has your buyer asked you about your training strategy yet? For decades, training has been considered one of the most tried-and-true ways to improve beauty retail sales and increase customer awareness. An entire B2B industry of consultants, sales advisors, and expert educators has popped up to help beauty brands reap the benefits from smart training …
Success Stories That Prove Training Really Works Read More »
Since we got our start in 2016, Landing has helped over 100 brands break into U.S. beauty retail. A resource for leading retailers like Ulta, Target, Dermstore and more, our platform helps brands connect with retail buyers and support sell-through once they’re in store. Today, some of the most exciting emerging brands that you see …
Four Brands That Reached Retail Success with Landing Read More »
