Emerging K-Beauty brand Hanskin approached Landing International in 2018 with the goal of expanding their distribution to the U.S. market. The brand’s existing SKUs, sold mainly in Korea and other Asian markets, lacked the consistency and messaging coherence expected by U.S. beauty retailers and Hanskin expressed a willingness to create product specifically to meet the …
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1:Customers Demand Transparency in Standards There is more skepticism among consumers for greenwashed marketing and undefinable terms like toxin-free and chemical-free. They want to see real transparency from brands, not just marketing buzzwords. 2:Brands Need To Have Their Own Perspective While looking to the standards of clean beauty retailers like Credo is a great place …
4 Important Insights from Our Clean Beauty Webinar Read More »
So you want to break into the clean beauty category? Landing tapped clean beauty thought-leaders from both the brand and retailer side for their key learnings in the category. Here’s four essential insights you need to know. Customers Demand Transparency in Standards Keep it real! There is more skepticism than ever among consumers for greenwashed …
On May 4, Landing CEO Sarah Chung was joined by Laura Garlitos, founder of Focus on Beauty Brands, and Rob Robinson, founder of BeautyStat Cosmetics, for an in-depth conversation on the best practices of retail training. Key Takeaways from the Webinar Include: Focus On Bestsellers Don’t expect associates to remember every product in your assortment. …
An online tool designed by beauty industry experts to streamline the creation and dissemination of training tools for both beauty brands and retail sales staff.
