Inside the Allure store where anyone can be a beauty influencer Glossy | 13 July 2021 While, traditionally, beauty stores are merchandised by brand or, in some more recent cases, category (i.e., cleanser, moisturizer, etc.), the Allure store is organized by headlines, displayed above the products, and meant to mock those in magazines. Some have …
Beiersdorf x Tmall Partnership to Co-incubate Chinese Startups GCI | 17 June 2021 Beiersdorf has signed a partnership agreement with China’s largest B2C platform, Tmall from the Alibaba Group, to co-incubate Chinese startups. Tmall also recently established a rapid fragrance development partnership for the Chinese market with Givaudan. Beiersdorf is expanding its NX NIVEA Accelerator …
Estée Lauder Companies officially owns the majority of The Ordinary’s Deciem Cosmetic Business | 19 May 2021 Estée Lauder Companies (ELC) has increased its ownership of the skin care brand developer Deciem. The New York-based industry giant first invested in the maker of The Ordinary in 2017 and announced the gradual takeover of Deciem in …
E.L.F. Cosmetics Is the First Beauty Brand to Launched a Branded Channel on Twitch Allure | 7 May 2021 If you love first-person shooters, digital world-building, and virtual role-play just as much as you do lipstick, blush, and mascara, we have good news for you: E.L.F. Cosmetics is about to become the first brand to …
Naomi Osaka Is Launching Her Own Skincare Line That’s Going To Change The Face Of Beauty Buzzfeed | 29 April 2021 The reigning champion of the U.S Open and the Australian Open is launching a skincare line that’s specifically designed for people of color, per Business of Fashion. And the best part about her line, …
How subscription beauty boxes are approaching sustainability Glossy | 23 April 2021 On Friday, Birchbox introduced new sustainability goals alongside a new private label brand called Re.fil, which at launch consists of a refillable universal balm for $12 (the refill is $8). Though the number of sample units produced annually is uncertain, NPD reports that …
K-Beauty Brand Knours Hits Refresh To Hone Its Focus On The Hot Hormonal Skincare Category Beauty Independent | 2 April 2021 Knours’ blog and social media will serve as education hubs for the brand. Every month on the blog it will address an umbrella topic in-depth that will speak to a particular demographic of women …
The Ordinary cozies up to Ulta Beauty Glossy | 19 March 2021 After launching its 36-shade makeup concealer collection via its direct channels in January, The Ordinary has decided to exclusively work with Ulta Beauty to carry its entire makeup range moving forward. The product collection will launch first on Ulta.com on March 21 before …
Why sunscreen brand Habit is going all in on TikTok Glossy | 4 March 2021 Young brands are continuing to invest in TikTok. As the video sharing app builds out its e-commerce capabilities, startups are finding it to be a friendlier alternative to traditional social feeds like Instagram and Facebook. One recent example is sunscreen …
GLOW RECIPE WILL NO LONGER USE TERMS LIKE ‘PORELESS’ AND ‘FLAWLESS’ Nylon | 21 February 2021 Conversations surrounding skincare often come with certain descriptors. In a continued quest to improve the overall appearance of one’s skin, it’s become commonplace to see terms like “poreless” or “flawless” used as a means of highlighting a product’s capabilities …
