After JCPenney’s Beauty’s initial launch of 10 pilot locations in October 2021, it is now available in nearly 250 stores nationwide–expanding to 300 stores by early 2023 and 600 stores by the spring of next year. In line with JCP’s dedication to creating a more diverse and inclusive product offering, JCP has onboarded over …
Every year, Entrepreneur selects 100 Women of Influence making strides in innovation, culture, and equity. Alongside beauty industry tycoons like Jennifer Lopez and Nicola Kilner of Deciem, Landing International founder and CEO Sarah Chung Park was recognized for her work helping small, diverse beauty and wellness brands succeed at retail. In the feature, Sarah recalls …
A new app brings brands and beauty advisors together in a digital space, hoping to solve retail problems for both. Beautyfluent, powered by Landing International, launched in April as an education and training tool for beauty advisors in-store. There are around 1200 advisors between JC Penney and Ulta on the app which allows them to …
Three ways the Beautyfluent app wants to change beauty advisor training Read More »
In the beauty industry, it pays to have people talking. For Landing International, the B2B technology company that provides web and mobile tools to beauty and wellness brands to connect with buyers and succeed at retail, retailer’s beauty advisors hold the key for brands to connect with a greater, more meaningful influencer base. These advisors are quite literally where the customer …
Landing International Pinpoints Beauty Advisors as the Next Class of Influencers Read More »
There’s no doubt that indie beauty startups often rely heavily on influencers to drive visibility. But once the brands earn coveted shelf space in beauty retailers, they may be neglecting one important “influencer”: the store associate. Currently in beta, the new BeautyFluent app by Landing International was launched at Ulta Beauty’s Field Leadership Conference last month. Its aim …
New BeautyFluent app cultivates beauty ‘influencers’ on retailer sales floors Read More »
It’s that time of year again—Fast Company publishes its annual list of World’s Most Innovative Companies, and names the top companies in separate categories, including beauty. including the 10 most innovative beauty companies listed below. This year. Grove Collaborative is recognized as one of the 50 Most Innovative Companies of 2022 list for its sustainability …
Fast Company Names 10 Most Innovative Beauty Companies Read More »
We are thrilled to announce that Landing International has been named in Fast Company’s list of the World’s Most Innovative Companies of 2022 in the beauty category for our work in using technology to help brands launch and scale at retail and our commitment to change. “In 2022, the world’s idea of beauty is—wonderfully and …
J.C. Penney’s New Beauty Concept Is Giving Many Indie Brands Their First Shot At Retail More than 170 beauty brands across the mass, prestige and masstige sectors will debut at 10 J.C. Penney in-store beauty shops and online on Tuesday in a rollout that will mark one of the more intriguing experiments in beauty retail. …
JCPenney has joined with Landing International, a B2B online marketplace for the cosmetics products industry, to provide a one-stop shop for beauty brands looking to break into large-scale retailers.
At the beginning of this month, J.C. Penney announced the launch of its new beauty format featuring 170 brands, many of them indie, unknown brands led by minority or female founders.
