Reaching a Fresh Consumer Base
Expanding into new influencer categories, the brand’s hero SKUS have seen almost an 100% increase in new-to-brand customers.
Expanding into new influencer categories, the brand’s hero SKUS have seen almost an 100% increase in new-to-brand customers.
Working with our in-house retail team, we were able to amplify sales by focusing coverage on leveraging specific brand partners, retail activations, and COSRX’s internal market strategies.