Empower beauty advisors. Improve customer experience. Increase sales. What is BeautyFluent? A first-of-its-kind digital education app that gives retail beauty advisors the tools to sell better. How it Works BeautyFluent makes it easy for beauty advisors to educate customers on the sales floor Barcode Scanning: Pull up any product training sheet instantly Dupe …
When faced with what has traditionally been a high-cost endeavor, many indie brands are left wondering: Is the expense of training really worth it? The answer is a resounding yes. Across the industry, brand founders and retailers alike have validated that smart training programs can make a huge difference in your retail sales. Here are …
Four Retail Experts on Why Training Is Essential Read More »
There’s no doubt about it: for your brand to succeed at retail, you must have a plan to train in-store sales associates. But with COVID restrictions, travel woes, and staffing shortages, executing a solid training program is no small task. Here are a few ways to respond to COVID era changes and adapt your training …
How to Shift Your Training Strategy for the COVID Era Read More »
December is not a busy month for pitching but January is just around the corner so this is a good time to finish your following year product and promotional planning.
The New Year is officially here, and with it a whole new set of retail sales goals. So how can you set your brand up for success? Here are a few things to keep in mind as you create your annual gameplan. Pitch the Right Retailers: So you think sending hundreds of boilerplate pitch emails …
With the economy still reeling from the effects of the COVID-19 pandemic, 2021 was an interesting year for beauty retail. While the industry is rapidly changing, retail shows no signs of slowing down. Here are a few of our experts’ top insights from this year. Brick & Mortar is Alive and Well: When COVID first …
Landing’s Biggest Beauty Retail Insights of 2021 Read More »
There’s no doubt about it: today’s customer buys nearly everything they need on Amazon. While many shoppers still turn to traditional retail for their beauty needs, more and more are turning to Amazon every year. For small brands, an Amazon storefront can be a big win: an opportunity to reach new customers and grow your …
A Former Amazon Exec’s Top Tips For Growing Your Amazon Business Read More »
Landing founder and CEO Sarah Chung joined Romain Gaillard, founder and CEO of The Detox Market, and Oliver Garfield, CEO of CosBar, at Beauty Connect West’s Disruption in Retail Panel. A unique glimpse into a retailer’s perspective on the future of the beauty industry, the panel offered key insights on how brands and retailers can …
7 Takeaways from Beauty Connect West’s Disruption in Retail Panel Read More »
New Product Pitch Retailers with Summer launches like Urban Outfitters take submissions in November. Pitch warm weather essentials, including SPF products, after-sun skincare, bronzers, mists, and lightweight moisturizers. Marketing Program Retailers like Target is working on Q1 promos.
While getting your brand into major retail channels is no small feat, the work doesn’t end the minute your products hit the shelves. Supporting sell-through at your retail accounts is essential to making sure your products stay in-store or online. Seeing lackluster numbers and worried your brand might get the boot? Here are a few …
5 Reasons Why Your Brand Isn’t Succeeding in Retail Read More »
