Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After reviewing the brand assets, Landing’s agency team saw an opportunity for Kitao to improve its brand messaging to better align with the discerning tastes of American beauty buyers. Landing’s strategy centered the brand around its signature matcha ingredient and how the ingredient …
Kitao was a new emerging skincare brand in the J-Beauty category in the US. Kitao was looking to hold influencer events to introduce the brand as a whole to the US market. Faced with the challenge of Covid-19, Landing was slated to come up with an influencer marketing event strategy that would effectively and authentically …
Klairs came to Landing to help assist in marketing efforts to support their product sales at Ulta. They came with two different campaigns: one for a celebration of their one-millionth sale of their Freshly Juiced Vitamin C Drop and a second for their new product launches at Ulta. For the Freshly Juiced Vitamin C Drop …
Matcha-infused, J-Beauty brand, Kitao, newly launched into the US retail market and was looking for media coverage to increase retail sales and overall brand awareness. Although established in Japan, the brand lacked any recognition in the states. Kitao approached Landing to create a communications brand strategy that would communicate the products Japanese heritage techniques and …
Kitao approached Landing International in 2018 for assistance in securing U.S. distribution. After reviewing the brand assets, Landing’s agency team saw an opportunity for Kitao to improve its brand messaging to better align with the discerning tastes of American beauty buyers. Landing’s strategy centered the brand around its signature matcha ingredient and how the ingredient …
Starting in 2019, emerging skincare brand, Hanskin, sought out Landing to assist in building their social media presence and engagement. After seeing an increase in sales from organic influencer coverage, they realized the importance of influencer marketing in building overall brand equity and consumer reach across digital platforms. Landing was set with the task to …
Developing an Integrated Influencer Marketing Plan Read More »
Hanskin’s hero skus received recognition alongside winning competitor brands in Allure, Well + Good, Byrdie, Marie Claire, Glamour, and more
Expanding into new influencer categories, the brand’s hero SKUS have seen almost an 100% increase in new-to-brand customers.
Working with our in-house retail team, we were able to amplify sales by focusing coverage on leveraging specific brand partners, retail activations, and COSRX’s internal market strategies.
During these uncertain times, online influencers have been key to driving e-commerce sales. Facebook and Instagram are both seeing a spike in usage across the globe due to the ongoing stay-at-home orders. Working with social media influencers is just like any professional relationship: an exchange. While brands hold the budget, influencers control access to valuable …
