If you’re a Landing Plus or Premium subscriber, you have access to BeautyFluent, our revolutionary mobile training app that makes it easy to give sales associates the info they need to guide customers to your brand on the sales floor.

Still figuring out how to use BeautyFluent to your advantage? Here’s a quick guide to get you started.

For PLUS subscribers…

As a Plus subscriber, you can use BeautyFluent as a digital education tool when you go into any retail store for training.

Best Practices:

Introduce the App: When you arrive in-store, show beauty advisors how to download and access your education materials on the BeautyFluent app.

Scan Your Products: Show them how they can scan the barcode on any of your products and instantly access training information.

Complete Your Training: Train them on your products using the pro tips, videos, and product details you uploaded to your digital training page.

Ask For Feedback: Scroll to the bottom of your product page to show beauty advisors the “Send Feedback” feature, which allows them to message you with insights from the sales floor.

Remind Them: Before you head out, remind beauty advisors that they can access your training materials anytime on the BeautyFluent app.

For PREMIUM subscribers sold at JCPenney…

As a Premium subscriber sold at JCPenney, your brand is always discoverable on in-store iPads at all 600 JCPenney Beauty locations. Beauty advisors at JCPenney use the iPads to guide customers to products that meet their values and requests. The BeautyFluent team visits all locations every year–ensuring beauty advisors are familiar with the app and understand how to use it as a resource.

Want to use BeautyFluent to train your other retail accounts? As a Premium subscriber, you enjoy all the benefits of our Plus subscribers. Just reference the Plus best practices to discover how to use BeautyFluent in your in-store training.

For PREMIUM subscribers sold at Ulta Beauty…

As a Premium subscriber sold at Ulta, you get the power of our incredible brand training team to spread the word about your brand to all Ulta stores nationwide. Each year, our trainers visit every Ulta location to show them how to learn about your products on the BeautyFluent app–plus, give our subscriber brands a little extra attention while they’re in store. Already have a field team visiting Ulta locations? Show them how to use BeautyFluent to uplevel their efforts.