Since we launched BeautyFluent, we’ve gotten to know hundreds of beauty advisors in the BeautyFluent community. Every time we meet, we ask one key question: what can brands do differently to stand out at retail?

Here are three pieces of advice beauty advisors have to offer to help you cut through the noise:

1) Add key points of difference on your packaging to help beauty advisors push the SKU.

2) Memorable stories about your brand and products make the world of a difference in ensuring beauty advisors remember your brand.

3) Gratis should be full-sized to ensure beauty advisors have enough product to test out the effects of the formulation and make an informed recommendation.

Find out more about how Landing can help you stand out in retail by reaching out to brands@landingintl.com