Destiny Villarreal

Destiny is an accomplished beauty industry professional with extensive experience in business development, merchandising, and brand management. She has previously held key roles including Divisional Merchandise Manager of Beauty at JCPenney, where she spearheaded the build of the retailer’s new beauty concept focused on highlighting diversity and inclusion in beauty. Her strategic insights have guided leading beauty brands such as bareMinerals, Buxom Cosmetics, and Joico Haircare. With a deep understanding of the beauty landscape, Destiny is a leading strategist dedicated to driving growth and innovation in the industry.

In her spare time she loves to bake and started a home bakery while on an extended maternity leave.

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